Zankyou
Rebranding an international wedding platform from the ground up
Context
Zankyou S.L. was a fast-growing digital wedding platform expanding internationally across Europe and Latin America. By 2014, the company was operating in multiple markets but carrying a visual identity that no longer matched its ambitions — the original brand felt informal and juvenile, out of step with the premium positioning the weddings market demands.
Challenge
The platform needed a full rebrand that could work across 9+ international markets simultaneously — Spain, Italy, France, Germany, Switzerland, Portugal, Russia, Colombia and Mexico — without losing coherence. The new identity had to feel premium and elegant while remaining adaptable to very different cultural contexts. And it had to be built fast: the company was growing and couldn’t wait.
Approach
I worked alone on the conceptual phase, which gave the process speed and coherence. I presented a single, fully resolved direction to leadership, product and marketing — and it was approved at first review. That wasn’t luck; it was the result of deeply understanding the brief and the market before touching any tool.
Once the logo was signed off, I moved systematically through every brand touchpoint: website redesign, social media, and all marketing materials — ensuring the new identity translated consistently across digital and print in every market.
What I Built
- New corporate logo — still the logo in use today as part of Bodas.net
- Full brand identity system: typography, colour palette, visual language and tone
- Brand guidelines for all international markets
- Website redesign and digital asset suite
- Social media visual system and marketing materials
- Coordination with product and marketing teams across all channels
Result
The identity system I designed remained in active use for over 8 years — through the company’s continued international expansion across 20+ countries and 50M annual visitors. In February 2023, Zankyou was acquired by The Knot Worldwide, the global leader in the wedding planning industry. The acquisition was driven in part by the strength of Zankyou as a global brand — the co-founders themselves cited their team’s «innovation and passion that helped build a strong global brand in weddings» as the foundation of the deal.
Notably, the Portugal market was excluded from the acquisition and continues to operate independently under the original brand identity I designed in 2015 — still live at zankyou.pt today.
A brand strong enough to survive a decade, power a global acquisition, and remain in active use in an independent market is not just a design deliverable. It is proof of a system built to last.
My Role
Sole conceptual lead and brand designer. End-to-end ownership from strategy to production, coordinating with product, marketing and leadership throughout.
