Living la Vida Creativa

Brand Identity · Personal Project

Overview

A self-initiated brand built around a simple but under-named idea: that being drawn to many things at once is a way of being, not a lack of focus. «Multi-passionate» gave that identity a name — and with it, the possibility of community.

Living la Vida Creativa is the space I created for people who learn widely, move between disciplines, and have always felt slightly out of step with a world that asks you to pick one thing. The brand is designed to feel warm, curious, and creatively generous — because that’s who it’s for.

My Role

Concept, brand strategy, visual identity, and all creative direction — end to end.