El faro de Leti

Brand Identity

Overview

A personal brand for Leticia Martínez, whose project guides people through emotional wellbeing using emotions themselves as catalysts for change. The journey metaphor is central to her work — and the visual identity leans into it fully.

The brand is inspired by a lighthouse at night: the colours of the sea, the darkness, and the beam of light that orients those who are lost. Warm, directional, and quietly hopeful.